What we are learning about conversion, accessibility and site performance, from building the product.
What Is Hotjar? The Quick Answer Hotjar is a behavior analytics tool that shows how visitors actually use a website, through heatmaps, session recordings, and on-site surveys. Instead of raw traffic n…
September 6, 2026
What Is a Search Engine Optimization Landing Page? A search engine optimization landing page is a standalone page built to rank in organic search results for a specific query and then convert the visi…
Quick Answer: Is Hotjar Still Hiring? Hotjar was acquired by Contentsquare in 2021 and no longer operates as a standalone company, so "Hotjar careers" now effectively means Contentsquare careers. Hotj…
Most guides to schema testing stop at the same place: paste a URL into a checker, read the error list, fix the code, move on. That works for a single landing page. It falls apart once you're responsib…
September 5, 2026
What a Web Heatmap Actually Shows (in 30 Seconds) A web heatmap is a visual overlay showing where visitors click, how far they scroll, and where their cursor lingers — aggregated behavior rendered as…
Ask ten people what makes a website "fast" and you'll get ten different guesses — under three seconds, a green Lighthouse score, "it just feels snappy." None of that holds up anymore. Google now defin…
What Is a UX Audit Tool? A UX audit tool is software that systematically evaluates a website against usability, accessibility, performance, and conversion standards, then reports what's broken and how…
September 4, 2026
What People Mean by "HTTP Meta Redirect" If you searched "http meta redirect," you're probably trying to figure out which of two things applies to your situation. The phrase mashes together two distin…
Most guides on web crawler SEO fall into one of two traps: a dry glossary definition, or a deep dive into crawl-budget math meant for sites with millions of URLs. If you run a site with a few hundred…
If you've searched for a way to check whether you have a mobile friendly site recently and landed on a dead Google tool, you're not alone. Google shut down the Mobile-Friendly Test, its underlying API…
September 3, 2026
Search "contain javascript" and you'll get a confusing mix of results — some about a CSS property, others about iframe security. Both are correct, and both address the same frustration: JavaScript run…
What a Heatmap Actually Measures A heatmap is a color-coded overlay of a webpage that visualizes aggregate user behavior — usually clicks, cursor movement, and scroll depth — with warmer colors markin…
Most people who search "test schema" want one thing: a way to know if their structured data actually works. The problem is that "works" means two different things depending on which check you run, and…
September 2, 2026
Where to Log Into Hotjar The Hotjar login page lives at insights.hotjar.com — not the marketing homepage you'll land on if you search "Hotjar" and click the top result. If you type "hotjar.com" into y…
Most articles about SEO audits give you a checklist and leave you to imagine the finished report. This one shows an actual sample SEO audit report — findings, evidence, severity, fixes — for a fiction…
What Is a Website Heatmap? A website heatmap is a color-coded visualization of visitor behavior overlaid on a page's layout — warm colors like red and orange mark heavy activity, cool colors like blue…
September 1, 2026
What a Rich Snippet Testing Tool Actually Checks A rich snippet testing tool doesn't check whether your markup is technically valid — it checks whether a page is eligible for an enhanced search result…
What Is a Topic Cluster? A topic cluster is a group of related content pages built around one broad subject: a single pillar page covering the topic at a high level, plus multiple focused subtopic pag…
What Is a Link Crawler? A link crawler starts at a seed URL, follows every hyperlink it can find from that page, and records the status of each one. It doesn't index content, extract structured data,…
August 31, 2026
Search "crawler website tool" and you'll land on two extremes: a listicle ranking Screaming Frog against ten alternatives, or a dry glossary entry defining what crawling means. Neither answers the que…
Search for "structured data testing tool" and you'll mostly find a walkthrough of Google's Rich Results Test, or a list of ten validators with no guidance on which fits your situation. Neither answers…
What Is Website Tracking, Really? Website tracking is the umbrella term for any method that records what a visitor does on your site — pages viewed, links clicked, forms started, scroll depth, time on…
August 30, 2026
What Is a Meta Refresh Redirect? A meta refresh redirect is an HTML instruction that tells a browser to reload or navigate to a different URL after a set number of seconds. It lives inside the as a ta…
The Short Answer: Google's Schema Validator Is Now Two Tools If you're searching for a "schema validator google," the tool you probably remember — the Google Structured Data Testing Tool — is dead. It…
A technical SEO audit is a systematic check of the parts of your website that control whether search engines can crawl, render, index, and rank your pages — separate from the words on the page or the…
August 29, 2026
Hotjar pricing has gotten harder to pin down since the tool was folded into Contentsquare's portfolio. Buyers researching how much Hotjar costs now run into redirects, renamed tiers, and a packaging s…
Quick Recap: Dofollow in One Sentence (and Where to Learn More) A dofollow link is a hyperlink without a rel="nofollow" (or sponsored / ugc ) attribute — the web's default state, which can pass link e…
Most technical SEO audit checklists hand you 150 items with no sense of sequence, so you fix whatever's easiest instead of whatever's actually holding your rankings back. A useful seo tech audit tells…
August 28, 2026
What Is a Broken Hyperlink? A broken hyperlink is a link that fails to reach its intended destination. Instead of loading the target page, the browser hits a wall — most commonly a 404 error, but also…
What Are User Behavior Analytics Tools? A plain analytics tool like Google Analytics 4 tells you what happened: pageviews, sessions, conversions, traffic sources. It won't show you why a visitor aband…
What Does It Mean When a Link Says "http" Instead of "https"? Every link on the web starts with http:// or https:// . That single "s" tells the browser whether the connection is encrypted. Http sends…
August 27, 2026
What Does "Dofollow" Actually Mean? Search a hundred SEO glossaries and you'll find a hundred confident definitions of "dofollow link." Almost none mention the truth: dofollow is not an HTML attribute…
Google shut down its Mobile-Friendly Test tool in December 2023, and a lot of advice online still hasn't caught up — search "test mobile friendly website" today and you'll find articles pointing to a…
What Is a Schema Checker (and What Does It Actually Test)? A schema checker reads the structured data on a page — usually JSON-LD, though Microdata and RDFa still exist — and tells you whether it's te…
August 26, 2026
What Is a JavaScript URL (the javascript: Pseudo-Protocol)? A javascript: URL — the javascript pseudo-protocol — is a value placed inside an href attribute that tells the browser to execute a script s…
What It Really Means to "Prevent" a Redirect Search results for "how to prevent redirects" are dominated by advice for confused users trying to stop pop-up ads and malware from hijacking their browser…
What Is CrazyEgg, Exactly? CrazyEgg is a heatmap and session-recording tool that shows how visitors interact with a webpage — where they click, how far they scroll, and where their attention drifts be…
August 25, 2026
What People Actually Mean by "Redirect Blocker" Most people typing "redirect blocker" into Google want a browser extension that stops a shady site from hijacking their tab and dumping them on an ad pa…
What Is a Malformed URL? A malformed URL is a web address that breaks the formatting rules a URL is supposed to follow — it's structurally invalid before anyone even tries to load it. Under RFC 3986 ,…
What Is a URL Query String Parameter? A URL query string is the part of a web address that follows a question mark and passes extra information to a page without changing which page template loads. Ta…
August 24, 2026
What Is an NPS Rating? An NPS rating is the raw answer a visitor gives to a single question: "How likely are you to recommend us to a friend or colleague?" on a scale of 0 to 10. It's the individual d…
What Is a Sample Website Audit Report? A sample website audit report is a worked example of a completed audit — not a blank checklist. It shows real findings presented the way an analyst or audit tool…
A scroll heatmap is a visual overlay of your webpage showing what percentage of visitors saw each section as they scrolled, color-coded from warm (seen by most) to cool (seen by few). It answers a que…
August 23, 2026
Does Robots.txt Support Noindex? The Short Answer No. Google does not support a noindex rule in robots.txt, and hasn't since September 2019. If you've added noindex: /page/ lines to your robots.txt fi…
Search results are decided by relevance, but they're clicked based on presentation. That's why title and description tags matter: they don't move your ranking directly, but they're the ad copy for you…
Type "net performance score" into Google and you'll get a confusing mix of results — some about website speed, some about customer loyalty surveys. If you landed here trying to understand what that 0-…
August 22, 2026
What Is Usability Testing in Mobile Applications? Usability testing in mobile app development means watching real people try to complete real tasks in your app, then recording where they hesitate, mis…
Crazy Egg's heatmap shows where visitors click, how far they scroll, and where their mouse hovers on a page — but it stops at description, not diagnosis. Founded by Neil Patel and Hiten Shah, Crazy Eg…
What Is a Page Content Template? A page content template is a reusable skeleton defining what sections, fields, and structural elements belong on a page before anyone starts writing. It differs from a…
August 21, 2026
What Is an NPS Score? An NPS score is the answer to a single question: "On a scale of 0-10, how likely are you to recommend us to a friend or colleague?" That's it — no lengthy survey, no CX degree re…
